TY  - BOOK
AU  - Palmer, Adrian
TI  - Principles of services marketing.
SN  - 0077107942
AV  - HF5415.13.P18 
PY  - 2005///
CY  - Boson
PB  - McGraw Hill
KW  - Marketing.
N1  - Includes index; Contents: What is services marketing? -- The Service offer -- The Service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to customers -- The Pricing of services -- Promoting services -- The Marketing impacts of services employees -- Managing capacity -- International marketing of services -- Case study: CD marketing services
ER  -