01128nam a22001577a 450000500170000000800410001702000180005805000200007610000030009624500570009925000130015626000430016930000360021250000190024850507030026720230616153149.0230616b           ||||| |||| 00| 0 eng d  a9780070166745  aHB171.5.F72(8e)    aMicroeconomics and behaviour / cRobert H. Frank. -   a8th ed.   aNew York: bMcGraw-Hill / Irwin,c2010  axxviii, 607 p.:bill.;c28 cm.   aIncludes index  aContents: Part One: Introduction: thinking like an economist -- Supply and demand -- Part Two: The theory of consumer behavior: Rational consumer choice -- Individual and market demand -- Applications of rational choice -- Applications of rational choice and demand theories -- The economics of information and choice under uncertainty -- Explaining tastes: the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Part Three: Production -- Cost -- Perfect competition -- Monopoly -- Imperfect competition: a game-theoretic approach -- Part Four: Labor -- Capital -- Part Five: Externalities, property rights, and the coase theorem -- Government.