creator text New York McGraw-Hill / Irwin 2010 8th ed. monographic eng

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xxviii, 607 p.: ill.; 28 cm. Contents: Part One: Introduction: thinking like an economist -- Supply and demand -- Part Two: The theory of consumer behavior: Rational consumer choice -- Individual and market demand -- Applications of rational choice -- Applications of rational choice and demand theories -- The economics of information and choice under uncertainty -- Explaining tastes: the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Part Three: Production -- Cost -- Perfect competition -- Monopoly -- Imperfect competition: a game-theoretic approach -- Part Four: Labor -- Capital -- Part Five: Externalities, property rights, and the coase theorem -- Government. Robert H. Frank. - Includes index HB171.5.F72(8e) 9780070166745 230616 20230616153149.0