Wood, Marian Burk.  2007. <br/><br/>
Essential guide to marketing planning / 
Marian Burk Wood. 
 - xvii,268p.:  ills.;  25cm. 
<br/><br/> Contents: Introduction to marketing planning -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation ,targeting and positioning -- Planning direction ,objectives and strategy -- planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for integrated marketing communication -- Supporting the marketing mix -- Planning to measure performance -- Controlling marketing and implementation. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780273713234 
<br/><br/><label>LC Class. No.: </label>HF5415.13.W66