00987nam a22001937a 4500 OSt 20230619130638.0 230619b ||||| |||| 00| 0 eng d 9780273713234 wiuc HF5415.13.W66 Wood, Marian Burk. 2007. 1704 Marian Burk Wood. 1705 Essential guide to marketing planning / Marian Burk Wood. xvii,268p.: ills.; 25cm. Contents: Introduction to marketing planning -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation ,targeting and positioning -- Planning direction ,objectives and strategy -- planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for integrated marketing communication -- Supporting the marketing mix -- Planning to measure performance -- Controlling marketing and implementation. Includes index. lcc BK 9739 17239 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-19 0 HF5415.13.W66 9327/028/23 2023-06-19 00:00:00 1 2023-06-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-19 0 HF5415.13.W661 9328/029/23 2023-06-19 00:00:00 2 2023-06-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-19 0 HF5415.13.W662 9329/030/23 2023-06-19 00:00:00 3 2023-06-19 BK