creator Levy, Michael. text New York McGraw-Hill Education 2013 4th ed. monographic eng

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xiii,497p.: ill.; 29cm. Contents: Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication. Dhruv, Grewal and Michael Levy Includes index HF5415.G67(4e) 9780077861025 230619 20230619152156.0