01216nam a22001817a 4500 20230620105044.0 230620b ||||| |||| 00| 0 eng d 97800776450069 HD30.28.R66 Rothaermel, Frank T. Strategic management / Frank T. Rothaermel 2nd ed. Ney York: McGraw Hill Education, 2015. xxxiii,467.: ill.; 26cm Includes index. What is strategy, and why it is important? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- competitive advantage, firm performance, and business models -- Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- Organizational design: structure, culture and control -- Corporate governance and business ethics. lcc BK 2(ed) 9757 17257 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-20 0 HD30.28.R66 9660/361/23 2023-06-20 00:00:00 1 2023-06-20 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-20 0 HD30.28.R661 9661/362/23 2023-06-20 00:00:00 2 2023-06-20 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-20 0 HD30.28.R662 9662/363/23 2023-06-20 00:00:00 3 2023-06-20 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-20 0 HD30.28.R663 9663/364/23 2023-06-20 00:00:00 4 2023-06-20 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-20 0 HD30.28.R664 9664/365/23 2023-06-20 00:00:00 5 2023-06-20 BK