creator text Ney York McGraw Hill Education 2015 2nd ed. monographic eng

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xxxiii,467.: ill.; 26cm What is strategy, and why it is important? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- competitive advantage, firm performance, and business models -- Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- Organizational design: structure, culture and control -- Corporate governance and business ethics. Frank T. Rothaermel Includes index. HD30.28.R66 97800776450069 230620 20230620105044.0