01727nam a22001697a 4500 20230620120652.0 230620b ||||| |||| 00| 0 eng d 2920501051415 HF5415.13.P68 Pirouz, Dante. M. Marketing products and services / Dante M. Pirouz London: Ivey publications; 2010 various pages 29cm Includes index Contents: Metabical: pricing, packaging, and demand forecasting recommendations for a new weight loss drug -- Metabical: positioning and communications strategy for a new weight-loss drug -- How to choose the right forecasting technique -- VOSS artesian water from Norway -- Brands and branding -- Campbell's soup company -- The market research encyclopedia -- Starbucks: delivering customer service -- Market customization: segmentation, targeting and positioning -- Kraft foods: the coffee pod launch (A) -- Three questions you need to ask about your brand -- Indigo books and music Inc. -- Value innovation: the strategic logic of high growth -- The black & decker corporation (A): power tools division -- Steering customers to the right channels -- Tesla motors: burning up the road to domination or doom -- Pricing, profits and customer value -- Colgate-Palmolive company: the precision toothbrush -- Break free from the product life cycle -- Porsche Canada: selling winter driving -- HubSpot: inbound marketing and web 2.0 -- Customer value propositions in business markets -- A couple of squares -- Molson Canadian - the rant -- BMWFilms -- Citibank: launching the credit card in Asia pacific (A) -- General electric medical systems, 2002 -- Marketing management -- lcc BK 9765 17265 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-20 0 HF5415.13.P68 9601/302/23 2023-06-20 00:00:00 1 2023-06-20 BK