00829nam a22001337a 450000500170000000800410001702000180005805000150007610000030009124500620009426000420015630000320019850504650023020230620123046.0230620b           ||||| |||| 00| 0 eng d  a2939901071314  aHD30.4.P32    aApplied business research project /cKatty Paul Chowdhury  aLondon:bIvey business school,c2010.  avarious pages: bill;c28cm  aContents: The impact of illegal peer-to-peer file sharing on the media industry -- Fat debate on big food? Unveiling blogosphere reactions -- The drivers of technology licensing: an industry comparison -- Green retailing: factors for success -- Customer rage: triggers, tipping points and take-outs -- Democratizing strategy: how crowd sourcing can be used for strategy dialogues -- The rise of big data. how it’s changing the way we think about the world --