Berman, Barry. <br/><br/>
Retail management :a strategic approach. / 
Barry Berman, Joel R. Evans. 
 - 10th ed. 
 - Upper Saddle River, NJ :  Palgrave Macmillan,  2006. 
 - xxi, 682 p.:  ill.;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: An Overview of strategic retail management 1: An introduction to retailing  -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location: Trading-area analysis -- Site selection -- Managing a retail business: Retail organization and human resource management -- Operations management : Financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer: Establishing and maintaning a retail image -- Promotional strategy -- Putting it all together: Integrating and controlling the retail strategy. 
<br/><br/><label>ISBN: </label>0131870165 
<br/><br/><label>LCCN: </label>2005057977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management.
<br/><br/><label>LC Class. No.: </label>HF5429.B45 
<br/><br/><label>Dewey Class. No.: </label>658.8/7