01983cam a22003018a 4500 14169112 20210414113946.0 051115s2006 nju b 001 0 eng 2005057977 0131870165 DLC DLC pcc HF5429.B45 658.8/7 22 Berman, Barry. Retail management :a strategic approach. / Barry Berman, Joel R. Evans. 10th ed. Upper Saddle River, NJ : Palgrave Macmillan, 2006. 0603 xxi, 682 p.: ill.; 29 cm. Includes bibliographical references and indexes. Contents: An Overview of strategic retail management 1: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location: Trading-area analysis -- Site selection -- Managing a retail business: Retail organization and human resource management -- Operations management : Financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer: Establishing and maintaning a retail image -- Promotional strategy -- Putting it all together: Integrating and controlling the retail strategy. Retail trade Management. Evans, Joel R. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 980 8480 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-29 0 HF5429.B45 2409/12 2012-05-29 00:00:00 1 2012-05-29 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-29 0 HF5429.B451 2410/12 2012-05-29 00:00:00 2 2012-05-29 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-29 0 HF5429.B452 2411/12 2012-05-29 00:00:00 3 2012-05-29 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-29 0 HF5429.B453 2412/12 2012-05-29 00:00:00 4 2012-05-29 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-29 0 HF5429.B454 2413/12 2012-05-29 00:00:00 5 2012-05-29 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-29 0 HF5429.B455 2414/12 2012-05-29 00:00:00 6 2012-05-29 BK