Berman, Barry. creator Evans, Joel R. text bibliography nju Upper Saddle River, NJ Palgrave Macmillan 2006 10th ed. monographic eng

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xxi, 682 p.: ill.; 29 cm. Contents: An Overview of strategic retail management 1: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location: Trading-area analysis -- Site selection -- Managing a retail business: Retail organization and human resource management -- Operations management : Financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer: Establishing and maintaning a retail image -- Promotional strategy -- Putting it all together: Integrating and controlling the retail strategy. Barry Berman, Joel R. Evans. Includes bibliographical references and indexes. Retail trade Management HF5429.B45 658.8/7 0131870165 2005057977 DLC 051115 20210414113946.0 14169112