TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Retail management :a strategic approach.
SN  - 0131870165
AV  - HF5429.B45 
U1  - 658.8/7 22
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Palgrave Macmillan
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and indexes; Contents: An Overview of strategic retail management 1: An introduction to retailing  -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location: Trading-area analysis -- Site selection -- Managing a retail business: Retail organization and human resource management -- Operations management : Financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer: Establishing and maintaning a retail image -- Promotional strategy -- Putting it all together: Integrating and controlling the retail strategy
ER  -