01741cam a2200301 a 4500 1123999 OSt 20230718141023.0 940404s1995 nyua b 001 0 eng 9413715 0673993094 DLC LC DLC HM263.W49 Wilcox, Dennis L. 1323 Public relations : strategies and tactics. / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. 4th ed. / with a foreword by Edward L. Bernays. New York : HarperCollins, 1995. xxvi, 696 p. : ill. (some col.) ; 24 cm. Includes bibliographical references and index. Contents: What is public relations -- Types of public relations works -- The evaluation of public relations -- The individual in public relations -- Public relations departments and firms -- Ethics and professionalism -- Research -- Planning the action -- Communication -- Evaluation -- Public opinion and persuasion -- The audience and how to reach it -- Public relations and the law -- Corporations -- Public affairs and government -- International public relations -- Membership organizations -- Social, cultural, and health agencies -- Education -- Entertainment, sports, and travel -- Public relations and new technologies -- Written tactics -- Spoken tactics -- Visual tactics -- Public relations 2009 Public relations - United States 2117 Ault, Phillip H., 2010 Agee, Warren Kendall. 2011 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 9892 17392 0 0 ddc 0 0 WIUC-KL WIUC-KL GEN 2023-03-21 HM263.W49(4e) K/3185/0283/23 2023-07-05 00:00:00 2023-07-05 BK