Wilcox, Dennis L. creator Ault, Phillip H. Agee, Warren Kendall. text bibliography nyu New York HarperCollins 1995 4th ed. / monographic eng

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xxvi, 696 p. : ill. (some col.) ; 24 cm. Contents: What is public relations -- Types of public relations works -- The evaluation of public relations -- The individual in public relations -- Public relations departments and firms -- Ethics and professionalism -- Research -- Planning the action -- Communication -- Evaluation -- Public opinion and persuasion -- The audience and how to reach it -- Public relations and the law -- Corporations -- Public affairs and government -- International public relations -- Membership organizations -- Social, cultural, and health agencies -- Education -- Entertainment, sports, and travel -- Public relations and new technologies -- Written tactics -- Spoken tactics -- Visual tactics -- Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. Includes bibliographical references and index. Public relations Public relations - United States HM263.W49 0673993094 9413715 DLC 940404 20230718141023.0 1123999