Rhetoric in popular culture. /
Barry Brummett.
- New York: St. Martin's Press, 1994.
- xi, 243 p. ; 23 cm.
Includes bibliographical references (p. 223-233) and index.
Contents: Introduction to the rhetorical criticism of popular culture: Rhetoric and popular culture -- Rhetoric and the rhetorical tradition -- Rhetorical methods in critical studies -- Varieties of rhetorical criticism -- Three critical studies: Paradoxes of personalization: race relations in Milwaukee -- Twin peeks: using theory in two analyses of visual pleasure -- Afrocentrism and DO THE RIGHT THING --