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    <subfield code="a">Rhetoric in popular culture. /</subfield>
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    <subfield code="a">Includes bibliographical references (p. 223-233) and index.</subfield>
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    <subfield code="a">Contents: Introduction to the rhetorical criticism of popular culture: Rhetoric and popular culture -- Rhetoric and the rhetorical tradition -- Rhetorical methods in critical studies -- Varieties of rhetorical criticism -- Three critical studies: Paradoxes of personalization: race relations in Milwaukee -- Twin peeks: using theory in two analyses of visual pleasure -- Afrocentrism and DO THE RIGHT THING -- </subfield>
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