01844cam a22003494a 4500 12245650 OSt 20230706140425.0 001130s2001 caua b 001 0 eng 00012754 0761919074 (cloth : alk. paper) 0761919082 (pbk. : alk. paper) DLC LC DLC pcc HM1196.S56 303.3/42 21 Simons, Herbert W., 2031 Persuasion in society. / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. California : Sage Publications, 2001. xxvi, 414 p. : ill. ; 24 cm. Includes bibliographical references and index. Contents: Understanding persuasion: The study of persuasion -- The psychology of persuasion: basic principles -- Persuasion broadly considered -- The coactive approach: Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Contexts for persuasion: Going public -- Planning campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences -- Leading social movements -- More about ethics -- Persuasion (Psychology) Social aspects. 2032 Persuasion (Rhetoric) 1483 Morreale, Joanne, 2033 Gronbeck, Bruce 2034 Publisher description http://www.loc.gov/catdir/enhancements/fy0656/00012754-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0656/00012754-t.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 9898 17398 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 0 HM1196.S56 K/3051/0149/23 2023-07-06 00:00:00 2023-07-06 BK