TY  - BOOK
AU  - Simons,Herbert W.
AU  - Morreale,Joanne
AU  - Gronbeck,Bruce
TI  - Persuasion in society.
SN  - 0761919074 (cloth : alk. paper)
AV  - HM1196.S56  
U1  - 303.3/42 21
PY  - 2001///
CY  - California
PB  - Sage Publications
KW  - Persuasion (Psychology)
KW  - Social aspects
KW  - Persuasion (Rhetoric)
N1  - Includes bibliographical references and index; Contents: Understanding persuasion: The study of persuasion -- The psychology of persuasion: basic principles -- Persuasion broadly considered -- The coactive approach: Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands --  Reasoning and evidence -- Contexts for persuasion: Going public -- Planning campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences -- Leading social movements -- More about ethics --
UR  - http://www.loc.gov/catdir/enhancements/fy0656/00012754-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/00012754-t.html
ER  -