Puglisi, Gemma R. creator text bibliography nyu Boston Allyn & Bacon 2012 monographic eng

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xii, 100 p. : ill. ; Contents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies Gemma R. Puglisi Public relations HM1221.P97 659.2 9780205824106 0205824102 2010033355 DLC 100810 20230719141317.0 16385718