The Campbell, Karlyn Kohrs creator Huxman, Susan Schultz Burkholder, Thomas R. text bibliography cau London Cengage Learning 2015 1996 5th ed. monographic eng

print

xxii, 357 p. : ill. ; Contents: Rhetorical perspective -- Reading rhetorical acts -- Crafting your rhetorical act -- The resources of evidence -- The resources of argument -- The resources of organization -- The resources of language -- Challenges arising from the audience -- Challenges arising from the subject and purpose -- Opportunities and challenges arising form the rhetor -- Understanding evaluation -- Understanding visual rhetoric -- Understanding the medium of transmission -- Understanding occasion -- Karlyn Kohrs Campbell, Susan Schultz Huxman, Thomas R. Burkholder Includes bibliographical references and index. Rhetorical criticicm Media literacy Public speaking PN187.C18 808 9781133313793 1133313795 95005414 DLC 950119 20230801135925.0 1614098