HOLTS, Herman <br/><br/>
Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results 

 - New York :  John Wiley & Sons, Inc  1988. 
 - x, 238 p.:  Appendix, index 
<br/><br/>Contents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing --  Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods 
<br/><br/><label>ISBN: </label>0471632279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising layout and typography<br/>Business writing<br/>Broadsides<br/>Newsletters
<br/><br/><label>LC Class. No.: </label>HF5438.5.H65