01084nam a22002297a 4500 20230817102737.0 230815b ||||| |||| 00| 0 eng d 0471632279 WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE - GH WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE - GH HF5438.5.H65 HOLTS, Herman 2207 Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results New York : John Wiley & Sons, Inc 1988. x, 238 p.: Appendix, index Contents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing -- Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods Sales promotion 4 Advertising layout and typography 2208 Business writing 2209 Broadsides 2210 Newsletters 2211 lcc BK 9982 17482 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-07-19 HF5438.5.H65 K/3299/0397/23 2023-08-15 00:00:00 2023-08-15 BK