HOLTS, Herman creator text New York John Wiley & Sons, Inc 1988 monographic eng

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x, 238 p.: Appendix, index Contents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing -- Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods Sales promotion Advertising layout and typography Business writing Broadsides Newsletters HF5438.5.H65 0471632279 WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE - GH 230815 20230817102737.0