TY  - BOOK
AU  - HOLTS, Herman
TI  - Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results
SN  - 0471632279
AV  - HF5438.5.H65  
PY  - 1988///
CY  - New York
PB  - John Wiley & Sons, Inc
KW  - Sales promotion
KW  - Advertising layout and typography
KW  - Business writing
KW  - Broadsides
KW  - Newsletters
N1  - Contents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing --  Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods
ER  -