01306nam a22002297a 4500 OSt 20230911095625.0 230817b ||||| |||| 00| 0 eng d 0631231366 WIUC - GH HD30.28.G72 dc21 658.4'012 Grant, Robert M. 1682 Contemporary strategy analysis : concepts, techniques, applications Robert M. Grant 4th ed. Maldeen, MA. : Blackwell Publishing, 2002 xii, 551 p. : illus, index ; Includes bibliographical references and index Contents: The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries --Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management. . Strategic planning 59 lcc BK 9986 17486 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-20 HD30.28.G72(4e) K/3138/0236/23 2023-08-17 00:00:00 2023-08-17 BK