TY  - BOOK
AU  - Murphy, Patrick E.
AU  - Laczniak, Gene R.
TI  - Marketing ethics : cases and readings.
SN  - 0131330888
AV  - HF5415.M21 
U1  - 174' dc22
PY  - 2006///
CY  - Upper Saddle River, NJ.
PB  - Pearson
KW  - Marketing
KW  - Business ethics
N1  - Includes bibliographical references and index; Contents  Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --
ER  -