Strategic marketing management: a business process approach. /

By Moutinho, Luiz..
Hampshire : Cengage Learning EMEA, 2010 .
xxii, 490 p. : , Includes index. 26 cm..
9781844800001

]]> Place hold on Strategic marketing management: a business process approach. /

Business law. /

By Abbot, Keith..
Hampshire : Cengage Learning EMEA, 2013 .
xxv, 677 p. : , Includes appendix and index. 25 cm..

Economics. /

By Mankiw, N. Gregory..
Boston : Cengage Learning EMEA, 2014 .
xiii, 822 p. : , Part 1: Introduction to economics: Ten principles of economics -- Thinking like an economist -- Part 2: Supply and demand: how markets work: The market forces of supply and demand -- Elasticity and its applications -- Background to demand: the theory of consumer choice -- Background to supply: firms in competitive markets -- Part 3: Markets, efficiency and welfare: Consumer, producers and the efficiency of markets -- Supply, demand and government policies -- Part 4: The economics of the public sector: The tax system and costs of taxation -- Part 5: Inefficient market allocations: Public goods, common resources and merit goods -- Externalises and market failure -- Information and behavioural economics -- Part 6: Firm behaviour and markets structures: Firms' production decisions -- Market structure I: monology, market structure II: monopolistic competition -- Market structures: oligopoly -- Part 7: Factors markets: The markets: The economics of labour markets -- Part 8: Inequality: Income inequality and poverty -- Part 9: Trade: Interdependence and the gains from trade -- Parts 10: The data macroeconomics: Measuring a nation's income -- Measuring the cost of living -- Part 11: The real economy in the long run: Production and growth -- Unemployment -- Part 12: Interest rates, money and prices in the long run: Saving, investment and the financial system -- The basic tools of finance -- The monetary system -- Money growth and inflation -- Part 13: The macroeconomics of open economics -- Part 14: Short-run economic fluctuations: Business cycles -- Keynesian economics and IS-LM analysis -- Aggregate demand and aggregate supply -- The influence of monetary and fiscal policy on aggregate demand -- The short-run trade-off between inflation and unemployment -- Supply-side policies -- Part 15: International macroeconomics: Common currency areas and european monetary union -- The financial crisis and sovereign debt 26 cm..
9781408093795

]]> Place hold on Economics. /

Business economics/

Hampshire : Cengage Learning EMEA, 2019 .
x, 544p. : , Includes bibliographical references. 9781473762770

]]> Place hold on Business economics/

Introduction to econometrics /

London : Cengage Learning EMEA, 2014 .
xvii, 603 p.: , Includes bibliographic references, glossary and index. 9781408093757

]]> Place hold on Introduction to econometrics /

Organizational behaviour and management /

Hampshire : Cengage Learning EMEA, 2017 .
xxii, 568 p. : , Includes references and index. 26 cm..
9781473728936