WIUC-GHANA LIBRARY Search for 'au:"Ferrell, O. C.,"'

Business: a changing world. /

By Ferrell, O. C..
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xxxiv, 616 pages : , Includes index. 26 cm.
9780078023132 (alk. paper) | 0078023130 (alk. paper)

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Marketing strategy: text and cases /

By Ferrell, O. C..
Mason, OH: South-Western/Cengage Learning, 2014 .
xxvi, 587 p. : 26 cm..
9781285073040 (pbk.) | 1285073045 (pbk.)

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Foundations of marketing. /

By Pride, William M.,.
.
1 volume (various paging): 28 cm.
9781285429779 (pbk) | 128542977X (pbk)

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Marketing management strategies. /

Mason: South-Western, Cengage learning, 2011 .
xxii, 746 p. : 29 cm..
9780538467445 | 0538467444

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Marketing: concepts and strategies. /

New York: Houghton Mifflin, 2000 .
xxx, 624 p. + [various pagings] : 0395974844

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Marketing /

By Pride, William M.,.
.
xxxi, 687 pages : , Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems.6. Target Markets Segmentation and Evaluation.Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.Part V: PRODUCT DECISIONS.11. Product Concepts, Branding and Packaging.12. Developing and Managing Products.13. Services Marketing.Part VI: DISTRIBUTION DECISIONS.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing and Wholesaling.Part VII: PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.Part VIII: PRICING DECISIONS.19. Pricing Concepts.20. Setting Prices.Career Appendix.Financial Analysis.Sample Marketing Plan. 28 cm.
9781285858340

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Business: a changing world

New York: McGraw-Hill Education, 2016 .
xxxvi, 600 p.: , Includes index 25 cm. .
9781259179396

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Marketing./

By Pride, William M..
Boston: Cengage learning, 2010 .
xxxi, , Includes index, glossary and notes. 28cm..
9780324834260

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Business: a changing world /

New York McGraw-Hill / Irwin, 2009 .
xxxiv, 588 p.: , Includes index 26 cm. .
9780070091665

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