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Managerial economics: applications, strategy, and tactics /

By McGuigan, James R..
Boston: South-Western College Publishing, 1999 .
xv,786 p.: , Includes index. 26cm..
0538881062

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Managerial economics: applications, strategy, and tactics. /

By McGuigan, James R..
.
xxiv, 676 pages [+ various pagings] : , Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011. | Includes index. 27 cm.
9781285420929 | 1285420926

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Managerial economics :applications, strategy, and tactics /

By McGuigan, James R..
.
xxiv, 676 pages : , Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis -- | Includes index, appendix, glossary and index. 27 cm.
9781285420929

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