https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22Pride%2C%20William%20M.%2C%22&sort_by=relevance&format=rss 7 0 50 ISBN:13:9780618770915 10:618770917 https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=716 By Pride, William M.
Boston: Houghton Mufflin Company, 2008 .
xviii, 121 p.: , Includes index. 29cm.
13:9780618770915 10:618770917

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]]> https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=716 ISBN:9780538756372 | 0538756373 https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=8091 New York: South-Western, 2011 .
xix, 474 p. + [various pagings] : 9780538756372 | 0538756373

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]]> https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=8091 ISBN:9781285429779 (pbk) | 128542977X (pbk) https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=8165 By Pride, William M.,.
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1 volume (various paging): 28 cm.
9781285429779 (pbk) | 128542977X (pbk)

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]]> https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=8165 ISBN:0395974844 https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=8180 New York: Houghton Mifflin, 2000 .
xxx, 624 p. + [various pagings] : 0395974844

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]]> https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=8180 ISBN:9781337056878 | 1337056871 https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=8425 By Pride, William M.
London: Cengage, 2016 .
xiv, 462 + [various pagings] p.: , Includes index. 9781337056878 | 1337056871

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]]> https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=8425 ISBN:9781285858340 https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=9005 By Pride, William M.,.
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xxxi, 687 pages : , Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems.6. Target Markets Segmentation and Evaluation.Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.Part V: PRODUCT DECISIONS.11. Product Concepts, Branding and Packaging.12. Developing and Managing Products.13. Services Marketing.Part VI: DISTRIBUTION DECISIONS.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing and Wholesaling.Part VII: PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.Part VIII: PRICING DECISIONS.19. Pricing Concepts.20. Setting Prices.Career Appendix.Financial Analysis.Sample Marketing Plan. 28 cm.
9781285858340

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]]> https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=9005 ISBN:9780324834260 https://opac.wiuc-ghana.edu.gh/cgi-bin/koha/opac-detail.pl?biblionumber=9706 By Pride, William M..
Boston: Cengage learning, 2010 .
xxxi, , Includes index, glossary and notes. 28cm..
9780324834260

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