WIUC-GHANA LIBRARY Search for 'su:"Marketing -- Management"'

Global marketing : foreign entry, local marketing & global management /

By Johansson, Johny K..
Boston : Irwin/McGraw-Hill, 2000 .
xx, 604 p. : 28 cm..
0073658634

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Global marketing management. /

By Keegan, Warren J..
Englewood Cliffs, N.J. : Prentice Hall, 1995 .
xix, 828 p. : 24 cm..
0133591344

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International marketing and export management. /

By Albaum, Gerald S..
Harlow: | New York. : Financial Times/Prentice Hall, 2004 .
xi, 666 p.: 32cm.
0273686348 (pbk.)

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Marketing. /

By Lamb, Charles W..
Canada : Thomson, 1999 .
liii, 773 p. : 28 cm..
0324006381

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International marketing strategy :analysis, development, and implementation. /

By Phillips, Chris,.
London ; | New York : Int. Thomson Business Press, 1994 .
xx, 508 p. : 26 cm..
0415089840 | 0415089859 (pbk.)

]]> Place hold on International marketing strategy :analysis, development, and implementation. /

Global marketing strategy. /

By Douglas, Susan P..
New York : McGraw-Hill, 1995 .
xx, 554 p. : 24 cm..
0070134472

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Basic marketing. /

By Zikmund, William G..
Minneapolis/St. Paul : West Pub. Co., 1996 .
xxv, 369 p. : 26 cm..
0314071458 (Soft : alk. paper)

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Basic marketing :a global-managerial approach. /

By Perreault, William D..
Boston : McGraw-Hill, 2002 .
xxxii, 815 [28] p. : , A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes. 28 cm..
0072409479 (alk. paper)

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Marketing management :a strategic, decision-making approach. /

By Harper, Boyd W..
Boston, Mass. : McGraw-Hill, 2002 .
xxi, 594 p. : 26 cm. +.
0072315237 (alk. paper)

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Learning aid for use with basic marketing:a global managerial approach. /

By Perreault, William D. Jr..
Boston: McGraw Hill, 2002 .
xi,22-12 p.: 27cm..
0072430095

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Business marketing. /

By Bingham, Frank G..
Lincolnwood, Ill. : NTC/Contemporary Pub. Group, 2001 .
xix, 425 p. : , Rev. ed. of: Business marketing management. c1998. 27 cm..
0844215384

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Business marketing management:a strategic view of industrial and organizational markets. /

By Hutt, Michael D..
New York: The Dryden Press, 1998 .
xxix,777 p.: , Includes index 24cm..
0030206332

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Marketing management. /

By Winer, Russell S..
Upper Saddle River, N.J. : Pearson Prentice Hall, 2007 .
xxix, 500 p. : 29 cm..
0131963341

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Business marketing management. /

By Bingham, Frank G..
Lincolnwood, Ill., USA : NTC Business Books, 1998 .
xxiii, 632 p. : 24 cm..
0844229644 (casebound)

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Market driven strategy: processes for creating value. /

By Day, George S..
New York : | London : Free Press ; | Collier Macmillan, 1990 .
ix, 405 p. : 24cm..
0029072115

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The market driven organization: understanding, attracting, and keeping valuable customers. /

By Day, George S..
New York : Free Press, 1999 .
xii, 285 p. : 25 cm..
0684864673

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Cases in marketing management. /

By Bernhardt, Kenneth L.,.
Chicago : Irwin, 1997 .
xiv, 665 p. : 25 cm..
0256204640

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A preface to marketing management. /

By Peter, J. Paul..
Boston : McGraw-Hill/Irwin, 2003 .
xiv, 280 p. : 26 cm..
0072466588 (pbk. : alk. paper) | 0071198717 (International : alk. paper)

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A preface to marketing management. /

By Peter, J. Paul..
Boston : McGraw-Hill/Irwin, 1997 .
xi, 368 p. : 26 cm..
0256202818

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Marketing strategy and uncertainty. /

By Jagpal, Sharan.
New York: Oxford University Press, 1999 .
xvii, 334 p.: , Includes index. 24cm..
0195125738

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Marketing management. /

By Kotler, Philip.
New Jersey: Prentice Hall, 2006 .
xxxix, 729 + various pagings: , Includes index 28cm..
9780131457577 | 0131457578

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Strategic marketing :creating competitive advantage. /

By West, Douglas C..
Oxford ; | New York : Oxford University Press, 2006 .
xxv, 517 p. : 25 cm..
9780199273980 (pbk.) | 0199273987 (pbk.)

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Marketing management :strategies and programs. /

By Guiltinan, Joseph P..
New York : McGraw-Hill, 1988 .
xvi, 427 p. : 25 cm..
0070489297 :

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Marketing management and strategy. /

By Doyle, Peter,.
New York : Financial Times Prentice Hall, 2006 .
xii,446 p.: 26cm..
0273693980 pbk

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Marketing management and strategy. /

By Doyle, Peter,.
New York : Financial Times Prentice Hall, 2006 .
xii,446p.; 26cm..
0273693980 pbk

]]> Place hold on Marketing management and strategy. /

Marketing management: millenium edition. /

By Kotler, Philip.
New Delhi: Prentice Hall, 2000 .
xxxi,718p. 26cm..
8120316096

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Marketing management. /

By Kotler, Philip..
Boston: Pearson, 2013 .
679 + various pagings: , Includes index and appendix. 28cm..
9780273753360

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International marketing and export management. /

By Albaum, Gerald S..
Harlow: | New York. : Financial Times/Prentice Hall, 1998 .
xi, 644p.: 25cm.
0201419645

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International marketing strategy: course guide. /

Ho Man Tin: OUHK, 2002 .
800 p. :

]]> Place hold on International marketing strategy: course guide. /

Global marketing. /

By Keegan, Warren J..
Boston: Pearson, 2011 .
621 p. : 9780137042685 | 013704268X

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Marketing management: knowledge and skills. /

By Peter, J. Paul..
Boston: Irwin/McGraw-Hill, 1998 .
xv, 944 p. : 0256226334 | 0071154604

]]> Place hold on Marketing management: knowledge and skills. /

Global marketing. /

By Keegan, Warren J..
Boston: Pearson, 2015 .
608 p. : 9781292017389 | 1292017384

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Marketing strategy and management. /

London: Palgrave, 2007 .
xxviii, 577 p.: 9780230226951

]]> Place hold on Marketing strategy and management. /

Marketing strategy and management. /

London: Palgrave, 2007 .
xxviii, 577 p.: 9780230226951

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Marketing strategy: a decision-focused approach. /

Boston, Mass. : McGraw-Hill, 2006 .
xvi, 346 p. : 9780072961904 | 0072961902

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Basic marketing: a marketing strategy planning approach. /

By Perreault, William D..
New York: McGraw-Hill, 2014 .
xxxix, 726 + [11] p. : , Includes bibliographical references and indexes. 9781259060762 | 1259060764

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A framework for marketing management. /

By Kotler, Philip.
Upper Saddle River: Prentice Hall, 2003 .
xx, 363 p.: , Includes index 0131001175

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Marketing channel strategy: an omni-channel approach. /

By Palmatier, Robert W.,.
.
xxviii, 373 pages : , Published 2016 by Routledge 26 cm.
9781292060460

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Marketing management. /

By Marshall, Greg W..
.
xxvi, (various paging) : 28 cm.
9780078028861 (alk. paper) | 0078028868 (alk. paper)

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Marketing strategy: text and cases /

By Ferrell, O. C..
Mason, OH: South-Western/Cengage Learning, 2014 .
xxvi, 587 p. : 26 cm..
9781285073040 (pbk.) | 1285073045 (pbk.)

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Marketing management. /

By Kotler, Philip..
Boston: Pearson, 2016 .
136p. : , Includes appendix and index. 28 cm..
9781292092621 | 1292092629

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Business marketing management: B2B /

By Hutt, Michael D..
London: South-Western, Cengage Learning, 2014 .
xvii, 348 p. : 27 cm..
9781408093719

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International marketing strategy: analysis, development, and implementation. /

New York: South-Western, 2008 .
xxiv, 461 p. : 9781844807635 | 0415089859 (pbk.)

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International marketing strategy: analysis, development, and implementation. /

By Phillips, Chris,.
London ; | New York: South-Western, 2008 .
xxiv, 461 p. : 9781844807635 | 0415089859 (pbk.)

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Global marketing management. /

By Keegan, Warren J..
.
xxii, 457 pages; 27 cm.
9780136157397 (alk. paper) | 0136157394 (alk. paper)

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The management of strategy: cases. /

London: South-Western, 2009 .
xx, 314 p.: , (Contains 24 case studies) 9780324587043 | 032458704X

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Principles of advertising & IMC. /

By Duncan, Tom.
Boston: McGraw-Hill/Irwin, 2005 .
xxvii, 774 p. : , Includes a CD-ROM. 29 cm..
0072537744 (alk. paper) | 0071111182 (international : alk. paper)

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Making business decisions: text and cases. /

London, Ontario: Ivey Business School, 2012 .
267 p.:

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Services marketing : people, technology, strategy /

By Lovelock, Christopher H..
Boston : Prentice Hall, 2011 .
xxii, 626 p. : 29 cm..
9780136107217 | 0136107214

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Strategic marketing problems : cases and comments . /

By Kerin, Roger A..
Upper Saddle River, NJ: Prentice Hall, 2013 .
xi, 729 p. : , Includes index. 28 cm..
9780132747257 | 0132747251

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