WIUC-GHANA LIBRARY Search for 'su:"Marketing research"'

Hearing the voice of the market : competitive advantage through creative use of market information /

By Barabba, Vincent P.,.
Boston, Mass. : Harvard Business School Press, 1991 .
xiv, 294 p. : 24 cm..
0875842410 (hard : acid free paper) :

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Basic marketing research. /

By Churchill, Gilbert A..
Fort Worth : Dryden Press, 2001 .
xvii, 830 p. : 29 cm..
0030211042

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Exploring marketing research. /

By Zikmund, William G..
Fort Worth : Dryden Press, 2000 .
xxxiii, 812 p. : 29 cm..
0030262186

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Marketing research :within a changing information environment. /

By Hair, Joseph F..
Boston : McGraw-Hill/Irwin, 2003 .
xxiii, 672 p. : , Includes bibliographical references and index. 27 cm. +.
0072467576 (alk. paper) | 0071151192 (International : alk. paper)

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Exploring marketing research. /

By Zikmund, William G..
Australia ; | [Cincinnati, Ohio] : Thomson/South-Western, 2003 .
xxi, 744 p. : , Various multi-media instructional materials, including a web site, are available to supplement the text. 28 cm..
0324181485

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Basic marketing research. /

By Churchill, Gilbert A..
Fort Worth : Dryden Press, 1996 .
xvii, 863 p. : 27 cm..
0030983673

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Essentials of marketing research. /

By Dillon, William R..
Homewood, IL ; | Boston, MA : Irwin, 1993 .
xviii, 556 p. : , "Free instructor's copy ... Not for sale"--P. 4 colophon. 26 cm..
0256081123

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Marketing research : approaches, methods and applications in Europe. /

By Kent, Ray.
London : Thomson Learning, 2007 .
xix, 592 p. : 28 cm..
9781844803279

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The Effective use of market research: a guide for management to grow the business. /

By Birn, Robin J..
London: Kogan page, 1999 .
xi,162 p.: , Includes index 23cm..
0749427728

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Essentials of marketing research. /

By Zikmund, William G..
Fort Worth, TX : Dryden Press, 1999 .
xxii, 422 p. : 26 cm..
0030243564

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Marketing research: an applied approach. /

By Malhotra, Naresh K..
England: Prentice Hall, 2007 .
xxi,835 p.: , Includes index 26cm..
0273706896

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Marketing research:an applied approach. /

By Malhotra, Naresh K..
London: Prentice Hall, 2005 .
xviii,753 p.: , Includes index 26cm..
0273693504

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The bibliography of marketing research methods. /

By Dickinson, John R..
Lexington, Mass. : Lexington Books, 1986 .
xxxi, 788 p. ; , Includes indexes. 24 cm..
0669123730 (alk. paper)

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Marketing research: tools and techniques. /

By Bradley, Nigel.
New York: Oxford Univ. Press, 2007 .
xxi, 531 p.: , Includes index. 24cm..
0199281963

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Basic marketing research. /

By Churchill, Gilbert A..
Australia ; | Mason, OH : South-Western/Cengage Learning, 2010 .
xxvi, 594 p.: , Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic). 29 cm..
9780324599343 | 032459934X

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Marketing research. /

New York: Wiley, 2004 .
xiv, 751 p. : 9788126508068

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Essentials of marketing research: a hands-on orientation. /

Harlow, England: Pearson, 2015 .
432 p. : 26 cm..
9781292060163 | 1292060166

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Marketing research. /

Hoboken, N.J. : Wiley, 2012 .
xxx, [various paging] : 26 cm..
9780470087022 (hardback)

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Essentials of marketing research. /

By Babin, Barry J..
.
xvi, 494 p; 9781305263499

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Cutting-edge marketing analytics : real world cases and data sets for hands on learning. /

By Venkatesan, Rajkumar,.
.
xix, 300 pages : 24 cm.
9780133552522 | 0133552527

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Essentials of marketing research. /

By Hair, Joseph F..
Boston : McGraw-Hill/Irwin, 2013 .
xxiii, 672 p. : , Includes bibliographical references and index. 27 cm. +.
9780078028816 | 0078028817

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Marketing metrics : the manager's guide to measuring marketing performance. /

By Bendle, Neil T.,.
.
xv, 439 pages ; 24 cm.
9780134085968 | 0134085965

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