Marketing research |:methodological foundations / Dawn Lacobucci ... [et al.]
Material type:
TextPublication details: Boston : Cengage Learning, 2010.Edition: 10th edDescription: xx, 604 p. : ill. ; 26 cmISBN: - 9780538743778
- HF5415.2.C47(10e)
Contents:
Contents: Marketing research and the research process -- Determine research design -- Design data-collection methods and forms -- Sample design for data collection and sample size -- Data analysis and interpretation -- The research report.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.C47(10e) (Browse shelf(Opens below)) | 1 | Available | 9325/026/23 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.C471(10e) (Browse shelf(Opens below)) | 2 | Available | 9326/027/23 |
Includes glossary and index.
Contents: Marketing research and the research process -- Determine research design -- Design data-collection methods and forms -- Sample design for data collection and sample size -- Data analysis and interpretation -- The research report.
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