Managerial economics : applications, strategy and tatics/ James R. McGuigan, Charles R. Moyer and Frederick deB. Harris.
Material type:
TextPublication details: Stamford : Cengage Learning ; 2014.Edition: 13edDescription: xxiv, 676p. : ill. ; 26 cmLOC classification: - HD30.22.M32(13e)
Contents:
Contents: Part I: Introduction -- Part II: Demand and forecasting -- Part III :Production and cost -- Part IV: Pricing and output decisions: strategy and tactics -- Part V: Organizational architecture and regulation.
Includes index.
Contents: Part I: Introduction -- Part II: Demand and forecasting -- Part III :Production and cost -- Part IV: Pricing and output decisions: strategy and tactics -- Part V: Organizational architecture and regulation.
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