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Public relations : strategies and tactics. / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.

By: Contributor(s): Material type: TextPublication details: New York : HarperCollins, 1995.Edition: 4th ed. / with a foreword by Edward L. BernaysDescription: xxvi, 696 p. : ill. (some col.) ; 24 cmISBN:
  • 0673993094
Subject(s): LOC classification:
  • HM263.W49
Contents:
Contents: What is public relations -- Types of public relations works -- The evaluation of public relations -- The individual in public relations -- Public relations departments and firms -- Ethics and professionalism -- Research -- Planning the action -- Communication -- Evaluation -- Public opinion and persuasion -- The audience and how to reach it -- Public relations and the law -- Corporations -- Public affairs and government -- International public relations -- Membership organizations -- Social, cultural, and health agencies -- Education -- Entertainment, sports, and travel -- Public relations and new technologies -- Written tactics -- Spoken tactics -- Visual tactics --
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM263.W49(4e) (Browse shelf(Opens below)) Available K/3185/0283/23

Includes bibliographical references and index.

Contents: What is public relations -- Types of public relations works -- The evaluation of public relations -- The individual in public relations -- Public relations departments and firms -- Ethics and professionalism -- Research -- Planning the action -- Communication -- Evaluation -- Public opinion and persuasion -- The audience and how to reach it -- Public relations and the law -- Corporations -- Public affairs and government -- International public relations -- Membership organizations -- Social, cultural, and health agencies -- Education -- Entertainment, sports, and travel -- Public relations and new technologies -- Written tactics -- Spoken tactics -- Visual tactics --

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