Marketing ethics : cases and readings. /
Material type:
TextPublication details: Upper Saddle River, NJ., Pearson , 2006.Description: xii, 172 p: illus, indexISBN: - 0131330888
- dc22 174'
- HF5415.M21
Contents:
Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415. M21 (Browse shelf(Opens below)) | Available | K/3024/0122/23 |
Includes bibliographical references and index
Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --
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