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Marketing ethics : cases and readings. /

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ., Pearson , 2006.Description: xii, 172 p: illus, indexISBN:
  • 0131330888
Subject(s): DDC classification:
  • dc22 174'
LOC classification:
  • HF5415.M21
Contents:
Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415. M21 (Browse shelf(Opens below)) Available K/3024/0122/23

Includes bibliographical references and index

Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --

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