Includes Index

Contents: The scope of business economics -- The organization and its environment -- Business objectives, ethics and corporate governance -- Alternative models of the organisation -- Consumer behaviour -- Demand and elasticity -- Estimating and forecasting -- Determinants and behaviour of costs -- Pricing decisions -- Pricing practices -- Non-price competition and the marketing mix -- Investment decisions and the cost of capital -- Techniques for decision making under conditions of uncertainty and risk -- Elemtns of business strategy -- Analyzing the structure of competition -- Competitive weapons -- Transaction cost economics -- Difference and reputation as strategic tools -- Quality and the economics of the organisation -- Business issues and the environment -- The globalisation of business activities -- Government intervention -- The changing boundaries of the organisation -- The labour market