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Marketing metrics : the manager's guide to measuring marketing performance. / Neil T. Bendle ...[et al.]

By: Contributor(s): Material type: TextPublisher: Upper Saddle River, NJ : Pearson Education, [2016Edition: 3rd edDescription: xv, 439 pages ; 24 cm ills, bibliography, indexContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780134085968
  • 0134085965
Subject(s): LOC classification:
  • HF5415.2.B45
Contents:
Contents: Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising metrics -- Online, email, and mobile metrics -- Marketing and finance -- The marketing metrics x-ray and testing -- System of metrics
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.2.B45(3e) (Browse shelf(Opens below)) Available K/3023/0121/23

Includes bibliographical references (pages 417-420) and index.

Contents: Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising metrics -- Online, email, and mobile metrics -- Marketing and finance -- The marketing metrics x-ray and testing -- System of metrics

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