Includes bibliographical references (p. 341-367).

Contents: The social movement as a unique collective phenomenon -- Social movements as interpretive systems -- The persuasive functions of social movements -- Personal needs and social movements: John Birchers and Gray Panthers -- Leadership in social movements -- The life cycle of social movements -- Identification and polarization in social movements -- Slogans, obscenity, and ridicule in social movements -- Music in social movements -- Political argument in social movements -- Argument from narrative vision in social movements -- Argument from transcendence in social movements -- Argument from conspiracy in social movements -- Resisting social movements