Putting a message together. [by] Glen E. Mills.
Material type:
TextSeries: The Bobbs-Merrill series in speech communicationPublication details: Indianapolis, Bobbs-Merrill [1972]Edition: 2nd edDescription: x, 108 pISBN: - 0672612992
- 808.5/1
- PN4121.M5623
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | 808.5/1 (Browse shelf(Opens below)) | Available |
Includes bibliographic references and index.
Some points of view -- Theories of communication -- Selecting a focus -- Delivery makes a difference -- Combined goals -- For Knowledge and Understanding:Analysis -- Nature of the genre -- Nonsubstantive Analysis -- Relation to Research -- A specimen for analysis -- For knowledge and Understanding Structure -- Macrostructure -- Microstructure -- Specimens Of Structure -- For Behavioral Change :Analysis -- Traditional Divisions Of The Genre -- A Contemporary Division -- Nonsubstantive Analysis -- Relation to Research -- A Specimen for Analysis -- For Behavioral change structure -- Macrocstructure -- Microstructure -- A Specimen For Analysis.
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