The fundamentals and practice of marketing. / John Wilmshurst.

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TextPublication details: London ; Boston : Butterworth-Heinmann, 1995.Edition: 3rd edDescription: viii, 324 p. : ill. ; 24 cmISBN:

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Contents: The Fundamentals of marketing -- The Practice of marketing.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.W5476 (Browse shelf(Opens below))					Available			2222/12

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

Contents: The Fundamentals of marketing -- The Practice of marketing.

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