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Public relations: the profession and the practice. / Dan Lattimore et al.

By: Contributor(s): Material type: TextPublication details: Boston: McGraw Hill, 2004.Description: xxi, 390 p.: ill.; 26cmISBN:
  • 0072424028
Subject(s): LOC classification:
  • HM1221.P822
Contents:
Contents: The Profession: The Nature of public relations -- The History of public relations -- A Theoretical basis for public relations -- Law and ethics -- The Process: Research: Understanding public opinion -- Strategic planning for public relations effectiveness -- Action and communication -- Evaluating public relations effectiveness -- The Publics: Media relations -- Employee communication -- Community relations -- Consumer relations and marketing -- Financial relations -- The Practice: Public affairs: Relations with government -- Public relations and non-profit organizations -- Corporate public relations -- Emerging trends in public relations.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HM1221.P822 (Browse shelf(Opens below)) Available 7382/408/13
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HM1221.P822 (Browse shelf(Opens below)) 1 Available 6243/12

Includes index.

Contents: The Profession: The Nature of public relations -- The History of public relations -- A Theoretical basis for public relations -- Law and ethics -- The Process: Research: Understanding public opinion -- Strategic planning for public relations effectiveness -- Action and communication -- Evaluating public relations effectiveness -- The Publics: Media relations -- Employee communication -- Community relations -- Consumer relations and marketing -- Financial relations -- The Practice: Public affairs: Relations with government -- Public relations and non-profit organizations -- Corporate public relations -- Emerging trends in public relations.

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