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Social media metrics secrets: do what you never thought possible with social media media metrics. / John Lovett.

By: Material type: TextPublication details: Indianapolis: Wiley Publishing Inc., 2011.Description: xx, 364 p. : ill ; 24 cmISBN:
  • 9780470936276
LOC classification:
  • HM742.L68
Contents:
Contents: Part I: Addressing the social data dilemma: Going pro with social media -- Riding the social data wave: churning data information -- Activating your socially connected business -- Part II: Managing social media with analytics: Embracing social analytics -- Using the social analytics framework -- Deploying a process of continuous optimization -- Part III: Finding the big social media payoff: tracking the elusive ROI in social media -- Taking the corporate plunge -- Planning for a socially networked future.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HM742.L68 (Browse shelf(Opens below)) 1 Available 8483/077/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HM742.L681 (Browse shelf(Opens below)) 2 Available 8484/078/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM742.L68 (Browse shelf(Opens below)) 1 Available K/1934/1934/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM742.L681 (Browse shelf(Opens below)) 2 Available K/1935/1935/19

Includes index.

Contents: Part I: Addressing the social data dilemma: Going pro with social media -- Riding the social data wave: churning data information -- Activating your socially connected business -- Part II: Managing social media with analytics: Embracing social analytics -- Using the social analytics framework -- Deploying a process of continuous optimization -- Part III: Finding the big social media payoff: tracking the elusive ROI in social media -- Taking the corporate plunge -- Planning for a socially networked future.

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