Includes index

Content: Introduction: Enhancing your site -- Using this book -- Inside this book -- Enhancing graphics: Things to examine -- Optimizing original graphics -- Working with meta tags: Defining a meta tag -- Understanding basic meta tags -- Using meta tags with HTTP server -- Using meta tags to help index your site -- Uisng meta tags to work with -- Rating systems -- Adding search to your site: Undestanding your site -- Understanding search components -- Introducing search vendors -- Adding interactivity with javascript: Trying a simple javascript comand -- Understanding javascript concepts -- Writing java script components -- Learning standard javascript components -- Creating your own javascript -- Putting javascript to work -- Using dynamic HTML: Document object model -- Practical applications -- Adding Animation:Thinking about about animation -- Creating animation with HTML -- Creating animation with javascript -- Creating animated GIFs -- Creating animation with plugs - ins -- Adding sound and video: Adding sound -- Adding video -- Cross browser, cross platform, cross design: Seeking the standard -- Finding a balance -- Finding the readers -- Finding the scope -- Finding the food chain -- Finding the browser -- Finding the test -- Appendix A: Cascading style sheets style properties -- Appendix B: Color names and hex values afterword