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Communication theories : Origins, methods, and uses in the mass media. / Werner Severin J.

By: Contributor(s): Material type: TextPublication details: Harlow : Pearson, 2014.Edition: 5th edDescription: xv,411p.; 24cmISBN:
  • 9781292042855
Subject(s): DDC classification:
  • 302.23 21
LOC classification:
  • P90.S4414
Contents:
Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY P90.S4414 (Browse shelf(Opens below)) Available 7968/395/15

Includes bibliographical references and index.

Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture.

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