000			02042nam a22002297a 4500
005			20230911114611.0
008			230904b ||||| |||| 00| 0 eng d
020			_a9781118026984 (3 e)
040			_aWIUC - GH _cWIUC - GH
050			_aHF5415.1265.S39
082			_2dc22 _a658.8'72
100			_aScott, David Meerman _92336
245			_aThe new rules of marketing and PR : how to use social media, online video,mobile applications, blogs, news releases, and viral marketing to reach buyers directly. / _cDavid Meerman Scott
250			_a3rd ed.
260			_aHoboken, NJ. : _bJohn Wiley & Sons. _c2011
300			_axxxii, 366 p. : _bIll. ;
500			_aIncludes index
505			_aContents: Contents: How the Web has changed the rules of marketing and PR : The old rules of marketing and PR are ineffective in an online world --. The new rules of marketing and PR --. Reaching your buyers directly -- Web-based communications to reach buyers directly: Social media and your targeted audience -- Blogs: tapping millions of evangelists to tell your story --. Audio and video drive action -- The new rules of news releases --. Going viral:The web helps audiences catch the fever -- The content-rich website --. Marketing and PR in real time -- Action plan for harnessing the power of the new rules: You are what you publish: building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource --. How to create for your buyers -- How web content influences the buying process -- . Mobile marketing: reaching buyers wherever they are -- Social networking sites and marketing -- Blogging to reach your buyers -- Video and podcasting made, well, as easy as possible -- . How to use news releases to reach buyers directly.-- The online media room: your front door for much more than the media -- The new rules for reaching the media --. Search engine marketing --. Make it happen
650			_aInternet marketing _91336
650			_aPublic relations _91322
942			_2lcc _cBK
999			_c10023 _d17523