000			00905nam a22002537a 4500
003			OSt
005			20230904115857.0
008			230904b ||||| |||| 00| 0 eng d
020			_a9780130387776
020			_a0130387770
040			_aWIUC - GH _cWIUC - GH
050			_aHF5415.13.B46
082			_2dc23 _a658.8
100			_aBest, Roger J. _92339
245			_aMarket-based management: strategies for growing customer value and profitability./ _cRoger J. Best
250			_a6th ed
260			_aUpper Saddle River, NJ. _bPearson Education Inc. _c2013
300			_axxiv, 552 p: _bIlls,Glossary, Index
500			_aIncludes index
505			_aContents: Market orientation and marketing performance -- Market analysis -- Marketing mix strategies -- Strategic marketing -- Marketing plans and performance
650			_aMarketing management _91096
650			_aI. Title _92270
942			_2lcc _cBK
999			_c10024 _d17524