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010 _a 2006050316
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020 _a0205456219
020 _a9780205456215
035 _a(OCoLC)ocm70676653
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050 0 0 _aPN4129.15
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082 0 0 _a808.5/1
_222
100 1 _aMcKerrow, Ray E.
_92397
245 1 0 _aPrinciples and types of public speaking /
_cRaymie E. McKerrow ... [et al.].
250 _a16th ed.
260 _aBoston, MA :
_bPearson/Allyn & Bacon,
_cc2007.
300 _axvi, 448 p. :
_bill. (some col.) ;
_c24 cm.
500 _aRev. ed. of : Principles and types of public speaking / Raymie E. McKerrow ... [et al.]. 15th ed. c2003.
504 _aIncludes bibliographical references and index.
505 _aContents: Part One: Public speaking in a global world: Public speaking in a mediated society -- Setting the scene for community building : ethical communication in a diverse culture -- Getting started: basic tips for speech preparation and delivery -- Public speaking and critical listening -- Part two: Preparing your speech: Public speaking in a culturally diverse society: to whom are you speaking? -- Developing central ideas and claims: finding and using evidence -- Organizing ideas: relational language, internal organization patterns, and the motivated sequence -- Maintaining audience attention and involvement -- Developing the speech outline -Part Three: Communication Channels -- Using language to communicate -- Using visual materials in speeches -- Using your voice and body to communicate - Part Four: Types of Speeches -- Speeches to inform -- Speeches to persuade and to actuate -- Reasoning with publics -- Performing culture in building communities: speaking on special occations
650 0 _aPublic speaking.
_9715
650 0 _aOral communication.
_91045
730 0 _aPrinciples and types of public speaking.
_92398
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0707/2006050316.html
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